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Monday, March 31, 2014

How to Sell Your Home for 18% More Money

Looking to buy or sell a home in Chandler, Arizona? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call us at (480) 621-6828 for a FREE home buying or selling consultation to answer any of your real estate questions.

Most consumers make a mistake right off the bat when selling their home. Their mistake is that they hire a real estate agent, and not a rigorously trained expert. Real estate agents are legally allowed to sell homes after only 45 hours of classes. This is exponentially less training most other professionals like doctors or pilots, who must undergo thousands upon thousands of hours of training to become licensed in their field.

So, why should you let an agent with such little experience make the largest financial decision of your life? Well, you shouldn't. You should choose a certified home buying advisor, who has gone through lots of training and has been educated to the point where he/she can actually get you 18% more for the home that you're selling.

Research conducted by the National Association of Expert Advisors has discovered 7 unique factors to sell your home faster and also for much more money than you would expect.
  1. Expert Advice: Most agents utilize a comparative market analysis to price your home, but this is not the most advantageous way to price your property. It looks to properties that were formerly on the marker to price your current home's value. This strategy is similar to driving your car by looking in the rear view mirror. Not the best way go about things...
  2. Differentiation: To get the best value, a home must be marketed to consumers who will see the most value in it. Advertisers realize that there is a perfect buyer profile who is willing to pay the most for your home. We look to attract these buyers by looking at the current market, and not one that was analyzed in the past.
    • Your agent should be telling you how to make investments to improve your home's appeal to buyers and stimulate larger offers. Statistically, improving curb appeal and making repairs to your kitchen and bathrooms will net your more money for your home in a sale.
  3. Market Exposure: Once you've targeted a cache of top paying buyers, you need to pick an expert marketer who understands where buyers are going to be searching for homes. Our agents know how to employ a deep marketing strategy to get the most buyers to your home. If you're paying an agent to sell your home, you might as well pay one to do the best work possible.
  4. Agent Cooperation: There is more than a 50% likelihood that once your home is on the market, another agent will be the one to bring you the buyer. Because of this, your expert advisor needs to be able to communicate and contact other real estate professionals. But your agent also needs to motivate other agents to bring in those top-dollar buyers.
  5. Buyer Acquisition: Your real estate professional needs to utilize an immediate response system to bring the best buyers to you. A study has shown that when potential buyers are not communicated back to after 15 minutes, the chances of them purchasing a property drops by 105%. These buyers must be captured in an automated response system, even if it is not during office hours or over the weekend.
  6. Offer Negotiation: Buyers will almost always make demands that you're not comfortable agreeing to. This is why it is crucial to find an expert that will negotiate in your best interests and realize that time is always a factor in negotiation. Your real estate professional should have a negotiation plan, otherwise you are definitely not in good hands.
  7. Operational Execution: You need an agent who has systems in place to ensure that the 115 unique variables in selling a home have been covered and taken care of. It takes a lot of coordination and know-how to sell a home as well as agents like us. Because of this, be sure to ask your real estate professional if they have relationships with title companies, photographers, lawyers, mortgage lenders, stagers, cleaning crews, etc. He or she needs to know how all of these different parties will work together to sell your home for top dollar.
By now you probably realize that selling a home is a process, not an event. In order to get the most out of your real estate transaction, be sure to request a smart home selling strategy by an expert advisor. This could result in you selling your home for 18% more.

If you plan to sell and want to do it well, please contact us at (480) 621-6828. Let us be your trusted source for all your Phoenix real estate needs.

Wednesday, March 12, 2014

Omni Real Estate Solutions Joins NAEA to Bring You 100% Satisfaction

Looking to buy or sell a home in Chandler, Arizona? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call us at (480) 621-6828 for a FREE home buying or selling consultation to answer any of your real estate questions.

Sometimes consumers are led astray by internet real estate sites that don't show them all of the available properties on the market. As real estate professionals, we will tell you that the nicest, best-priced homes go the fastest no matter what condition the market might be in. 

The problem here is that we are competing with savvy buyers who know what they want and have been prepared to take action quickly by real estate professionals. The problem will be buying the perfect home fast and also at a very low price.

Contrary to popular belief, finding an expert that can act fast and educate people about the real estate market is more critical now than it ever was. Using a certified home buying advisor can save people thousands in closing fees and can also help to find dream homes.

The National Association of Expert Advisors has pinpointed at least 81 unique variables during the home buying process that can land customers a perfect home at a perfect price. In order to find a dream home, clients need to utilize the services of a Certified Home Buying Advisor. These people are not real estate agents, they are highly trained and endure rigorous performance testing to prove that they are home buying masters. In short, we will give you an unfair advantage in the real estate world.

Certified Home Buying Advisors are constantly looking out for our client's best interests, and we know what pitfalls trap most uninformed home buyers. A whopping 68% of consumers are found to be unsatisfied with their agent during the buying process. This rarely happens with advisors like myself, because we're trained to evaluate the timing and motivations for buying a home, which will result in the largest amount of homes that match our client's needs.

A smart home buying strategy prepared by a home buying advisor will position our clients to be the accepted offer at the lowest price possible. Our advisors stop our clients from purchasing out of emotion, and prepare them to buy a home as a long term investment. They give an unfair advantage, and expose the largest inventory of homes possible to ensure that the highest standards of satisfaction are always being met.

If you have any questions about how I can help you find the perfect home for the best price, please contact me at (480) 621-6828. Count on me for all your Phoenix real estate needs!

Friday, February 14, 2014

Our Expert Home Pricing Strategy Leaves No Money on the Table

Looking to buy or sell a home in Chandler, Arizona? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call us at (480) 621-6828 for a FREE home buying or selling consultation to answer any of your real estate questions.

Welcome back to our video blog, where we'll be recapping a short segment from a radio show that we took part in. During this segment we talked about our strategy for pricing homes.

30% of Market Listings Do Not Sell
  • There are three common reasons why this would be happening
  1. Pricing of the home
  2. The condition of the property
  3. The marketing of the home by the agent
Not to blame agents, but incompetent realtors can be to blame for this statistic. As realtors ourselves, we realize that homes are our clients most precious investments, and we're really dealing with very important financial as well as emotional transactions.

It's also our opinion that pricing a home is often to blame for a home not selling.

We've come up with a pricing strategy that never leaves you wondering if you've left money on the table.
  • Pricing on the high end of the market is not the way to go. It will scare buyers away to other properties.
  • You have to cater to the supply & demand of the market to hit the highest price that the market will allow for your property.
Pricing isn't about asking for the highest price, it's about paying attention to the market and asking a reasonable price.

We would be very happy to talk to you about our pricing strategy and how it will get you the best value for your home. Contact us with any questions you might have at (480) 621-6828 or email us at

Thursday, January 23, 2014

Omni Real Estate hired a new administrative assistant

Click here to find out what your home is worth or to search all area homes for sale.

Welcome back! In our last video we couldn't thank you enough for all of your support and referrals over the past year. You helped us take our business to the next level and we are so thankful.

We are so busy actually, that we hired another team member. Her name is Nancy Sainz and whether you're buying, selling or just stopping in to say hello, you'll have the chance to meet her.

When we look for a new team member, it's more than just looking at a resume for us. We built Omni Real Estate Solutions from the ground up and we are so proud of the effort we put into making sure we have the right people on our team.

With that being said, we are looking for more buyer's agents. If you have your real estate license or know of someone who you think would be a good fit, give us a call 480.621.6828. Join our team!

If you're thinking about buying, selling or just have some questions, give us a call! Thanks for watching!

Monday, January 13, 2014

Have You Met the Latest Addition to Our Team?

Click here to find out what your home is worth or to search all area homes for sale.

Welcome back to the latest edition of the Omni Real Estate Report! I would like to start with a little bit of holiday advice for you: do not fall from a ladder while hanging your Christmas lights! As you probably noticed, this is why I’m wearing a brace. However it is a great way to have the neighbors put them up and take them down for you!

All joking aside, we have a very special guest today. We are here with Jill Alo, our new buyer’s agent! We thought this would be a great time to introduce you to her because she is going to become a very important part of our team. Jill is married, has three children, in her spare time, she lives at the soccer fields but most all loves being a buyer’s agent! We actually met at our children’s soccer game.

We knew Jill would be a perfect fit for our team; she’s very customer service oriented and cares a great deal about making sure people are taken care of. Jill enjoys being a buyer’s agent because it gives her the opportunity to get to know the people she’s working with and also help find them their perfect home. This is extremely gratifying to her! She shares the same mindset with us.

We’re ready to help you when you’re ready to buy! Thanks for watching and have a great day!

Monday, November 25, 2013

90 Tips to Prepare Your Home for the Market

Welcome back!

You might be curious about my more than five o’clock shadow and let me tell you I can’t wait for the end of No-Shave-November.

Today, I wanted to talk about preparing your home for the market. Chances are your home on a day-to-day basis doesn’t resemble what the buyer will see when they visit for a showing.

Sometimes furniture is removed to make the room appear more spacious. Other times clutter is removed from the kitchen and bathrooms. Knowing how to get your home ready for listing while still living in it can be overwhelming and that’s why we have compiled a list of 90 different tips to get your property ready.

If you would like a copy of the list, just ‘Like’ our Facebook page and we will send it to you! These 90 tips are simple, but will make a huge difference in the eyes of the buyer.

Remember, if you have any questions or are ready to buy or sell, give us a call. We want to be your real estate resource.

Thanks so much for watching!

Wednesday, November 20, 2013

Happy Thanksgiving!

Welcome back to our video blog. We can't believe Thanksgiving is just a week away. With the season of giving and thankfulness upon us, we couldn't help but reflect on the blessings we've had throughout the year and the wonderful people we've met.

While our home may be chaotic at times with squabbles, last minute, quick dinners and some rough times here and there, we know there is always something or someone to be thankful for.

We just wanted to send you our warmest wishes of a wonderful and safe Thanksgiving, from our imperfect family to yours. Thank you so much for joining us!